A Journey of Revival: 

Keventers' Transformation into a Modern Franchise Success

Did you know that every sip of a Keventers milkshake carries a taste of history dating back to 1922? From its origins in British colonial India to its revival as a beloved modern-day brand, Keventers has not only stood the test of time but also mastered the art of blending nostalgia with innovation. Let's delve into how this iconic milkshake empire transformed into a global sensation, one creamy sip at a time.

Mr. Edward Keventer, a Swedish gentleman, established his dairy factory in Malcha Marg, Delhi, in the first half of the twentieth century. With India gaining independence, the British were uncertain about the future of their businesses and sought buyers. One such opportunity arose with Keventer’s, which was purchased by Ramkrishna Dalmia along with the Keventers brand. During Dalmia's tenure, they primarily sold products like milk, milk powder, and biscuits in a B2B business model, with their largest client being the Indian Army.

Keventers used the concept of premium pricing, which involves setting a higher price for a product or service to convey a sense of exclusivity, quality, and value to customers. It's a strategy where companies position their offerings as superior or unique in the market, often targeting affluent or status-conscious consumers who are willing to pay more for perceived You might be wondering how Keventers transitioned from selling milk and biscuits to becoming famous for milkshakes. 

The business was relaunched by Agastya Dalmia, the grandson of Ramkrishna Dalmia, along with his college friend Aman Arora in the year 2015. Initially they decided to start with one product that is milkshakes. 

 BUSINESS MODEL AND MARKETING STRATERGY 

Keventers milkshakes stand out due to their unique packaging. Instead of opting for something overly modern or flashy, they use simple, elegant glass bottles paired with biodegradable straws. This approach may seem unconventional, but drinking from a classic glass bottle can be quite enjoyable.Keventers manages to attract customers willing to pay a premium for their milkshakes.

benefits such as better quality, craftsmanship, prestige, or distinctive features. Keventers milkshakes are priced at about 180 rupees for a small size and 270 rupees for a large size.Customers see it as getting something valuable, especially with the cool glass bottle they get with it. 

Now let's talk about the unique taste which is provided by them. Keventers apart is their commitment to using high-quality ingredients and their focus on delivering a memorable sensory experience. The diverse range of flavors ensures there's something for everyone, whether you crave something classic, indulgent, or refreshing. This variety, coupled with their distinctive packaging and premium pricing strategy, helps Keventers stand out in the crowded milkshake market.

Keventers has successfully positioned itself as an aspirational brand that resonates with the tech-savvy millennial generation. By tapping into the desires and lifestyles of young generation, Keventers has created a brand that young consumers want to associate with. This strategy not only attracts a large audience but also enhances the brand's desirability and visibility. 

Conclusion

Keventers' revival is a testament to the power of strong branding, strategic marketing, and innovative business models. By leveraging its rich legacy and adapting to modern consumer preferences, Keventers has successfully re-established itself in the competitive dairy market. However, continuous innovation and effective management of operational challenges will be key to sustaining its growth and success in the future.